Overview


The global influencer market is a $13.8 billion global industry. Creating branded content requires time, labor, skill, and production cost. And paying the right price pays off. But what is the right price? 

In this post, you will learn:



  • About pricing guide when working with influencers


Guidelines:


  • Rates should be based around an influencer’s follower count, engagement rate, but less quantitative factors like star power, talent, or access to a niche audience. 


  • Typically, influencers will have a press kit describing their rates and the types of partnerships available. Depending on the campaign, bundled content or special rates can also be worked out to reduce labor and costs. 


Type of Content

Formula to calculate

Range

Instagram Post (Photo)

Recent Average Engagements x $0.14

  • Nano (1–10K): $10–$100
    per post

  • Micro (10–100K): $100–$500 per post

  • Mid (100–500K): $500–$5K per post

  • Macro (500K–1M): $5K–10K per post


Instagram Post (Video)

Recent Average Engagements x $0.20

Giveaway/Contest

(# of posts x 0.14) + (# of videos x 0.20) + (# of Stories x price per Story) 

Instagram Story 

Recent average view x $0.06

Instagram Story + Swipe-Up

price per IG story + price per Swipe-Up

Instagram Story with poll


price per Instagram story (Recent average view x $0.06) + price per poll (hourly rate for extra labor)